Make each event more useful

Better optimization starts with better event context.

CapiTracker builds Meta events from context the store genuinely captured, validates the workspace configuration, and keeps the delivery result visible.

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Shopify + WooCommerceMeta CAPINo theme code edits

fbp + fbcBrowser identifiers when available

Order contextValue, currency, contents

Delivery evidenceAttempts and Meta response

Signal building blocks

Useful matching inputs, handled with discipline.

No single field guarantees attribution. CapiTracker combines available first-party and click context while preserving honest diagnostics when data is missing.

Browser identifiers

Capture valid fbp and fbc values and reject stale or malformed click context.

Customer matching

Normalize and hash supported customer fields before server delivery where the store supplied them.

Request context

Include source URL, client IP, and user agent when available and appropriate.

Commerce details

Send order value, currency, contents, product identifiers, and quantities.

Event consistency

Keep event name, time, ID, source, and workspace configuration aligned.

Transparent outcomes

Store delivery attempts and errors so operators can distinguish missing data from failed forwarding.

Context before claims

CapiTracker uses available first-party and click context without fabricating identifiers that the store never captured.

Preserve valid context
Normalize supported matching fields
Expose missing inputs honestly

CapiTracker flow

event contextpreservedstore settingsmatcheddelivery resultvisible

Connect the store. See the evidence. Improve the signal.

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