Event funnel
See the customer journey from the first page view through product, cart, checkout, and Purchase.
Product toolkit
Built around the problems that break conversion tracking.
Capabilities are plan-controlled. Basic tracking stays focused; advanced reporting and profitability unlock as the store grows.
Server-side Purchase
Send Purchase events from the store server with order value, currency, identifiers, and customer matching fields.
Purchase deduplication
Coordinate browser and server event IDs to reduce duplicate Purchase reporting.
Tracking health
Surface configuration gaps, recent activity, connection evidence, and event-quality signals.
Advanced attribution
Inspect campaign, ad set, ad, UTM, click, and product context when the data is available.
Detailed orders
Connect tracked purchases to order-level context without exposing internal-only controls to customers.
Meta reporting
Bring spend and attributed store outcomes together for clearer operating decisions.
Profit insights
Pro workspaces can connect CapiTracker reporting with EcomCountant profitability tools.